Even if you’re the best in your field, competition can be tough. Charlie Chaplin once entered a Charlie Chaplin look-alike contest and came in third.
Surviving and growing in an intense market with an increasingly global economy requires a willingness to look at things differently and make changes at an ever more rapid pace. Simply put, “If you keep doing things the same way, you can’t expect different results.”
Most of COB’s clients include us in their annual marketing planning sessions. In these sessions, we often play the role of “coach,” advising, pointing out options and helping bring out the best in company resources. As coaches, we challenge clients to do things that will enhance recognition, improve communication and increase profits.
Athletes understand the value of coaching as they pursue peak performance. They rely on a coach to review their performance, make suggestions for improvement and challenge them to advance. Businesses can similarly benefit from strategic marketing and public relations “coaching.”
Chip Off the Block assists companies in mapping out plans that identify and meet marketing and public relations challenges. Let us help you get more ROI from your marketing and public relations budgets.